Sunday, July 1, 2007

Ode to Fresca

In a dimly lit tenement block on New York's lower East Side,circa 1963, a soft drink was born. With the crisp, refreshing side of his father and the smooth citrus taste of his mother, Fresca was introduced to the world. Leaving behind the life of crime his good friend Grape soda embraced, Fresca excelled to become the "Adult soda with the distinctive, one-of-a-kind citrus taste" that we all know and love.

Sure, Fresca never had a Van Halen song to rock out to. But while Crystal Pepsi was being enjoyed by those hundreds of people, Fresca was networking. Building lasting bonds with a taste that never left you unsatisfied. Fresca wasn't out to become famous, he just wanted to be liked.

While OK Soda was out selling Ludes to kids at raves, Fresca was delighting the world with it's crisp citric bite that made you feel appreciated. When you sit down with a Fresca, things are going to be more than just OK.

Surge pushed us to get X-treme! Get your skateboards! Let's hit the half-pipe! It's only a scratch; it's only a broken vertebrae! Get up! Get Surge! Surge it! Yeah! Fresca did the opposite. Fresca promoted chilling out. "Hey buddy, why don't you take a load off and enjoy some wonderfully delicious, always delightful Fresca?"

How can you say no?

This distinctive refresher with a light citrus taste just keeps on rocking. Long after the Mellow Yellow's and Pepsi Blue's of the world fade out, Fresca will be there. Whether you've just mowed the lawn or some particularly violent and sweaty coitus has concluded, when you reach for that Fresca, you've made that right choice.

1 comment:

Ryan said...

lol. This is great. You should seriously forward this tribute essay to Fresca. You could probably get a few free cases